We are looking for a Product Marketing Associate eager to learn the ropes in how to develop and execute marketing strategies. We operate in a complex ecosystem with many stakeholders and partners, and this role will have a direct impact on how we are able to scale to meet their needs as we grow.
Create a library of marketing and sales materials speaking to different audiences and customers segments, including webpage copy and design, online ads, case studies and sales brochures
Help form the look and feel of our brand and product positioning
Design and conduct experiments to test and identify impactful marketing channels
Run, manage and optimize performance marketing campaigns
Analyze customer and broker onboarding funnels and develop strategies for improvement
Collect feedback from customers and brokers on how well our messaging is landing
Conduct customer and broker interviews to generate insights to guide and inform product development, customer service, broker engagement, and operations
Process-minded, with a bias to developing processes to help a small team stay efficient and effective
Pragmatic, you don’t miss the forest for the trees and can reason about when a solution is practical and makes sense
Organized, you can manage and stay on top of multiple simultaneous workstreams
Optimistic and upbeat, you carry a "can do" attitude into every customer interaction
A builder at heart, you love creating and being part of a creative process
Collaborative and communicative, you know that we go farther together
Thrive under ambiguity, you prefer the chaotic beauty of an early stage company to a big company box
Making creative for ads and other visual materials using tools such as Adobe Illustrator/Photoshop, Affinity Designer, Figma/Canva, etc
Writing copy for ads, webpages, case studies, brochures
Running social media or online advertising campaigns
Working in Product or Growth Marketing at a growing startup, insuretech, or fintech
Technical HTML/web experience or willingness to learn
Analytics/SQL experience or willingness to learn
At Liferaft we are building a health expense safety net designed for real life. No one should have to choose between quality medical care and financial ruin and our mission is to make sure they don’t. You’ll be joining an early-stage startup with the opportunity to help build the foundation of the business from the ground up and have a direct impact on the trajectory of our company. We are experienced startup operators and insuretech/fintech veterans who are hugely passionate about modernizing enormous industries that haven’t been updated in decades.
Send us your resume and let us know why this role excites you.